500 (mainly female but a couple if brave male) bloggers descended on London, and what a brilliant 2 day event it was. There were lots of brilliant sessions by a inspiring bloggers and social media experts, and I have a box full of business cards of the great people I met to look up and keep in touch with (smashing Susanna's target of 3 new people)
As well as the sessions giving tips on using various social media, and improve writing and photography there were also a few sessions about making money from your blog.
Make serious money from my blog?
This wasn't something I'd every really considered. I started this blog as a hobby to share my crafting and learn from others. Whilst like most people I'd love to make my hobby my career I'd never really considered that it would be possible. But there were fellow blogger stating the £££ they were making from sponsored posts and reviews, wow.
But who would be interested in my blog? A major craft retailer? Well, I contacted Hobbycraft a few months ago (I contacted twice to be exact) with a proposition which mixed blogging and IRL career experience, and they didn't even have the manners to respond (rude!). Then a few more ideas started to tumble into my mind. I scribbled madly on my note pad making a major do-to list feeling inspired and daydreaming about quitting the day job and spending my days making beautiful items to share with you lovely people.
I was lifted, content and excited at the possibilities
That same evening were the Brilliance in Blogging award (BiBs), 500 bloggers assembled in the main hall to praise those among us who are going above and beyond and truly inspiring the rest of us. As I sipped my rather yummy red wine (thanks for Asda for sponsoring) I browsed the categories, nominations and sponsors
Fresh Voice sponsored by due date club
Food Category sponsored by Vitamix
Inspire sponsored by Plum
Photo sponsored by Art Finder
and so on down to Craft
The Craft category was sponsored by ..... no one!
Yep.... out of the 16 categories only 2 were left with no sponsor.... the Video and Craft categories.
I started thinking....am I blogging about a subject which is worthless? do the companies I purchase resources from really think so little of my work that they wont sponsor this blogging category?
My mood dropped to confused, angry and frustrated
Is craft the poor relation of the blogging world?
Maybe my blank from Hobbycraft wasn't as personal as I had initially thought (although a non-reply is still just rude in my book!), maybe they just don't get blogging and what it can offer them??
I think the opportunities for a business in the craft blogging space are immense, and I have some seriously good ideas as to how the craft retailer / producer / distributor and blogging community can work together to mutual benefit.
Contact me if you'd like to buy me a coffee and chat about these
Aside from this I had an amazing time and I'm already booked in for next year's conference, although quite how the organizers can top Kirstie Allsop as the opening keynote speaker is a mystery to me.